Last month I spent time expanding my business knowledge by reading Kristina Halvorson’s Content Strategy for the Web (you also can read my wrap-up thoughts on Content Strategy) and really felt like I had built an excellent content strategy foundation.
This month, instead of content strategy, I decided to learn a bit more about the world of relationship marketing and it’s relationship to Facebook, Pinterest, and Twitter for businesses.
To do this I am reading Mari Smith’s The New Relationship Marketing; the book’s tagline reads: “How to build a large, loyal, profitable network using the social web.”
Who doesn’t want to do this?
I have not met with a single client who wasn’t interested in building a large, loyal, and profitable network online.
Since Facebook is the social network of choice locally, it pays to know your information and to be able to provide it in a clear and personable fashion. Mari’s newest book promises to equip me with knowledge that I can impart on clients, both locally and nationally. Written in Mari’s own personal style, I can almost hear her Scottish lithe as I read along, the portion of the book that I have already read is engaging, passionate, and human.
Mari is also offering a set of webinars that you could attend breaking the book down for you that is free to attend for purchasers of the book.
I’m looking for actionable tips I can use in my own digital marketing as well as with clients in this book.
I can’t wait to devour this book as I did Content Strategy for the Web and share my thoughts with you the last Wednesday of this month!
If you forget what I’m reading mid-month and can’t find this post you can always keep up with what I’m reading by checking out my ‘I am Reading’ widget in the far right sidebar.
What the Girls are Reading
This month the girls and I are starting The Chronicles of Narnia set with The Magician’s Nephew. Set in a time of struggle, British schoolchildren Polly and Digory inadvertently tumble into the Wood Between the Worlds, where they meet the evil Queen Jadis and, ultimately, the great, mysterious King Aslan. KG is especially excited since she’ s seen all the movies and has read most of the set on her own. The Magician’s Nephew is her favorite so far and she’s looking forward to sharing it with KJ.
I cherish this time I am able to spend with the girls, cuddled up on the bed and wrapped in blankets, enjoying one of my favorite pass times.
Do you have a favorite book or set of books to share with your child?
What is on your reading list this month? Let me know what’s on your shelf in the comments!
Image Credit: Mari Smith & Wiki
Disclosure: All links are Amazon affiliate links…which means I might get enough from the proceeds of a possible purchase to buy myself a glass of tea.