Mari Smith’s latest foray into social media print writing, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web, kept me engaged, focused, and entertained with anecdotes to help the reader relate her experiences to their own. This book was so much fun to read; with every page I could hear Mari reading these stories and tips as I went along. As a precursor to next week and the beginning of an all new book, I am wrapping up this month’s “What I’m Reading” with my thoughts on The New Relationship Marketing, by Mari Smith.
Broken into two parts, Mari prepares readers on the basics of relationship marketing and then takes the corporate social network user through what she calls her “Nine Steps to Significantly Growing Your Business Through Relationship Marketing.” The New Relationship Marketing focuses on building relationships with social networks by encouraging readers to socialize with their customers; interacting and engaging with them in a way that is true to yourself as well as your business model.
Written in a way that is both easy to follow for new social network users, yet is still valuable for the seasoned digital marketer, The New Relationship Marketing is a perfect starter for those just entering the field and a great addition to the bookshelf for those already involved.
One of my favorite parts of Mari’s book is how relatable it is. Filled with stories from Mari’s past and from those she’s built a relationship with, The New Relationship Marketing reads like a story instead of an instruction manual with easy to follow steps and up-to-date information. The New Relationship Marketing kept me engaged and entertained until the very last page.
As I did with the last What I’m Reading Wrap-up, I wanted to also add a list of recommended reading from Mari to encourage further learning and growing.
Mari Smith’s Top 5 Recommended Books from The New Relationship Marketing:
- 1) Engage!, by Brian Solis
- 2) Enchantment, by Guy Kawasaki
- 3) Socialnomics, by Erik Qualman
- 4) Groundswell, by Charlene Li
- 5) Launch, by Michael Stelzner
Join me next Wednesday for an introduction to my March reading and keep up with everything I’ve read in 2012 here.
What are you reading this week? Tell me in the comments!
Disclosure: Those links up there? Yep…they’re affiliate links. I might make pennies if you buy one of those awesome books through a link.