With the start of February on the horizon and the promise of another book, I wrapped up Kristina Halvorson’s Content Strategy for the Web this week and wanted to share my thoughts on it with you. First let me say that I am notoriously picky about the books I read and am even more so when I’m not reading for pleasure, so for me to be able to tell you that I enjoyed this book so much it was difficult for me to read anything else until I had finished it is a very big deal. Written with wit and technical talent, Kristina Halvorson clearly leads the reader through crafting a content strategy step-by-step in four distinct sections.
In Learn, Kristina really breaks down what it means to prepare for, create, and maintain a content strategy and gives people who are still working to find a way to convince Corporate that a strategy is needed some insight and valuable resources to get started.
The section on Auditing helps the content strategist learn what is needed in a full content audit, how to perform one, and why this is the only right place to start your planning.
Analysis guides readers in defining the assumptions, objectives, and metrics for the content and also assists the reader in determining the value of the current content.
Finally in the Strategy section, Kristina Halvorson instructs readers in how to create an actionable list of recommendations that can be presented to the stakeholders, approved, created, instituted, and maintained.
Throughout the book I took copious notes, highlighted, and committed as much of it to memory as possible. This book will be staying on my bookshelf and has inspired to me to undertake a site audit and analysis of this blog while also equipping me to provide this for my clients. I am also adding this to my list of recommended reading for small businesses.
As a bonus I also wanted to share 5 of Kristina’s recommended reading (I’ve added all of these to my Amazon wish list).
2) Letting Go of the Words – Ginny Redish
3) Web Analytics Demystified – Eric Peterson
4) The Web Content Strategist’s Bible – Richard Sheffield
5) Don’t Make Me Think – Steve Krug
Don’t miss Kristina’s latest update to this book: Content Strategy for the Web (2nd Edition), which comes out around the end of February, 2012.
So tell me, what are you reading?
Disclosure: Those links up there? Yep…it’s an affiliate link. I might make pennies if you buy one of those awesome books through a link.